Sherbet London, the fastest growing licensed taxi fleet in London, has announced it has just completed a purchase of 50 brand new TX4 taxis from The London Taxi Company, forming part of its new ‘First Class’ fleet initiative.
The vehicles are all TX4 Elegance models, the highest specification of taxis currently available in the UK and Sherbet will be adding its own flavour of extra convenience and luxury to the vehicles.
Asher Moses, CEO of Sherbet commented: “We’re thrilled to be adding another 50 premium TX4 taxis to our fleet, and in addition to their already high specification, which includes air conditioning and a cleaner Euro 6 engine, we will be adding optional WiFi, in cab digital media, cashless payments, app bookings and our unique Union Jack front grille.”
“Our fleet is growing rapidly, but we never want to lose sight of the fact London taxis are, above all else, high quality – so this purchase of 50 brand new, top of the range taxis makes sure there is no mistake about the premium nature of the Sherbet First Class London taxi offering.”
Sherbet has seen rapid expansion since it started two years ago, having already acquired three of the largest taxi fleet operations in London, and in June Sherbet opened its new Knowledge College facility, teaching the next generation of London cabbies in a modern and spacious school based at the Richmond Road Cab Centre in Hackney.
This latest purchase of 50 new taxis from The London Taxi Company also places Sherbet into one of the upper tiers of new cab purchasers in the UK.
Martin Crouch, General Manager for The London Taxi Company added: “We are, of course, delighted to see such an investment in our flagship product. Sherbet wanted premium iconic taxis and that can only mean TX4 Elegance vehicles. Moreover, we are pleased to see firms such as Sherbet continuing to grow and invest in the quality London taxi market, it demonstrates that it is still a market that attracts lots of innovation and investment.”
Sherbet also plans to also offer premium First Class taxis to newly licensed drivers passing through the Sherbet Knowledge College. Asher added: “Usually top of the range, premium fleet services are reserved for the most experienced drivers but we also believe that good service must be embedded right from the beginning, and so we will be using our Knowledge College facility to nurture the next generation of professional Sherbet drivers and we will be placing hand-picked, recently licensed drivers directly into one of these new First Class fleet TX4 vehicles.”
It doesn’t stop there for Sherbet, with their fleet size growing they are soon to launch their own booking app, allowing customers to directly hail the Sherbet taxis from their smartphone for the very first time. Asher added: “Everything Sherbet does is improving the quality of London taxis and making them more desirable and more convenient. Launching our own hailing app is the logical next step, so people can specifically hail a Sherbet taxi in a dynamic and convenient way.”
Sherbet also recently unveiled its unique credit card payment solution for its taxi fleet, enabling Sherbet drivers to accept cashless payments as part of the TfL mandate, but at a lower cost than many alternative solutions. The Sherbet card payment system, standard in all its rental taxis, has one of the lowest transaction charges of all solutions and has no minimum contract term.
Asher Moses concluded: “The Sherbet business is growing fast and our investment in iconic taxis and innovative technology demonstrates there is still demand for a high quality taxi rental service and that customers still crave the unquestionable quality, safety and convenience of a licensed London taxi driven by a safe and knowledgeable driver.”